Amplifying the brand with Salad in a Jar 2.0
Vandemoortele, a manufacturer of cooking oils and dressings (among other things), picked us as the right partner to relaunch its Salad in a Jar campaign. With an all-new take on the classic preserving jar and a ton of inspiring recipes as customer incentives, Salad in a Jar 2.0 brazenly set out to actively claim people’s lunch moment. And it did so quite successfully! The campaign generated an exceptional number of additional sales and introduced Vandemoortele’s new range of delicious dressings to the public with grandeur. But more importantly, the campaign prompted a new mind-set and lunch ritual among employers and employees: instead of sandwiches, people brought a fresh and crispy salad in a jar with them to work. The main communication tools we developed for Vandemoortele were free recipe leaflets, sales folders, POS materials, online videos, and advertisements for both printed media and social media.