There’s no BBQ like a Santa Maria BBQ
Swedish spices and seasonings expert Santa Maria introduced its brand-new range of BBQ products exclusively at Belgian food retailer Delhaize with an in-store buy-and-win campaign. The main prize: a fully catered BBQ dinner for the winner and ten of his/her friends. All the Delhaize shoppers had to do for a chance to win, was buy a product from the BBQ range, take a picture of the meal they prepared with it (with the product itself clearly visible in the picture) and upload it to www.santamariaworld.com/nl. The ensuing entries were nothing short of inspirational and made us fire up our own BBQ sets with fresh new recipe ideas! Our part of the story: creating the print adverts, in-store side flags, leaflets and online banners that popularised the campaign with the target audience.