Oreo

Win a US Roadtrip with Oreo

Mondelez asked us to create a sequel after the successful “With Oreo to New York” retail activation last year. Our brainstorm team needed to stick to the United States of America, so the great idea of a US roadtrip came up quickly. New in-store assets, digital videos and adverts brought a wonderful roadtrip to life, who doesn’t want to win this great escape from the daily life?


Oreo

With Oreo to New York

To boost its sales and increase its brand awareness among shoppers, Oreo launched a buy-and-win promo campaign at Belgian food retailer Delhaize. The prize: an all-inclusive citytrip to New York with a value of € 5,000; an outright homage to the roots of this iconically delicious cookie! As it happens, the factory complex where the Oreo cookie was invented and originally produced now houses Manhattan’s own Chelsea Market. Needless to say, this was an obligatory stop on the winners’ itinerary. Our part of the story: designing a fun and engaging visual identity for the campaign (in-store, outside and online), developing the microsite, creating social media engagement, and monitoring/handling the campaign’s progression.