managing weight the medical way

Everyone loves a short and snappy commercial that sticks, right? As part of XL-S Medical’s 360° activation plan, we developed a five second bumper for XL-S Medical Max Strength: an effective weight loss formula that allows people to carefully manage their calorie intake by limiting the impact of daily carbohydrates, sugars and fats. Since the tv spot needed to be a smooth segue to the well-loved cooking show ‘Dagelijkse Kost’, we just couldn’t help but add in a little nod to Jeroen Meus’ Burgundian cooking style.