Omega-Pharma

Uplift your energy with Vitafytea

We could all use a little energy kick from time to time. Whether you’re stuck in traffic or picking up the kids while answering an urgent phone call from your boss. Vitafytea has been into nutritional supplements for some time now. And in need of a revitalised brand identity, they knocked on our door for a striking reintroduction that would pack a punch in the pharmacy. We created a TV ad and in-store POS materials that positioned ‘More Energy’ as a powerful tonic that works fast and uplifts your mental & physical vitality in a heartbeat.


Omega-Pharma

Unlocking matcha’s potential

“Say tea to your unwanted kilos.” XL-S Medical Tea has released the 1st natural tea with a clinically proven effect on your belly fat. Pretty neat, right? We played with the product’s key ingredient – matcha powder – to really put its natural character in the spotlight and capture customers’ attention. The complete rollout to market was in our hands. Think pharmacy wobblers, counter displays and life-sized ads to weight loss leaflets!


Omega-Pharma

Make slimming your cup of tea

To raise the visibility of their weight loss tea in retail, XL-S Cure asked us to create a span-new look & feel for their current range of detox-, fat burning- and slimming solutions. The goal? Make the messaging on pack pop and come up with a complete, colour-coded assortment that’s instantly recognisable in your average supermarket. We did a packaging reboot that’s both consumer-friendly and hey, looks like a million dollars.


Omega-Pharma

managing weight the medical way

Everyone loves a short and snappy commercial that sticks, right? As part of XL-S Medical’s 360° activation plan, we developed a five second bumper for XL-S Medical Max Strength: an effective weight loss formula that allows people to carefully manage their calorie intake by limiting the impact of daily carbohydrates, sugars and fats. Since the tv spot needed to be a smooth segue to the well-loved cooking show ‘Dagelijkse Kost’, we just couldn’t help but add in a little nod to Jeroen Meus’ Burgundian cooking style.