Nutricia

fortimel sensations range

A lot of people experience taste changes when fighting cancer. These changes can quickly contribute to weight loss, since unpleasant flavours or loss of sensations can affect eating habits. Because good nutrition is even more important during the healing process, Nutricia’s Advanced Medical Nutrition range Fortimel launched 3 new flavour profiles, specially developed by and for patients that experience these difficulties. To launch the Fortimel Sensations, we created everything from patient leaflets with recipe inspiration to comprehensive sales aids, sample bags and one pagers. All to ensure pharmacists and patients obtained the right tools to educate themselves.


Nutricia

new generation nutrition

Pharmanology is the go-to trade fair for Belgian pharmacists and their teams to meet some of the world’s leading pharmaceutical companies and suppliers. As one of the hundred innovative exhibitors of the 2018 edition, Nutricia wanted to put their healthy and wholesome nutrition on the map for the 6.300 visitors with a unique booth that combines both their sub brands: Nutrilon’s Early Life Nutrition and Fortimel’s Advanced Medical Nutrition. And why not pick an agency that helped define their DNA? With a subtle yet eye-catching space, we really merged the look and feel of their identities.