Mondelez

Win a US Roadtrip with Oreo

Mondelez asked us to create a sequel after the successful “With Oreo to New York” retail activation last year. Our brainstorm team needed to stick to the United States of America, so the great idea of a US roadtrip came up quickly. New in-store assets, digital videos and adverts brought a wonderful roadtrip to life, who doesn’t want to win this great escape from the daily life?


Mondelez

With Oreo to New York

To boost its sales and increase its brand awareness among shoppers, Oreo launched a buy-and-win promo campaign at Belgian food retailer Delhaize. The prize: an all-inclusive citytrip to New York with a value of € 5,000; an outright homage to the roots of this iconically delicious cookie! As it happens, the factory complex where the Oreo cookie was invented and originally produced now houses Manhattan’s own Chelsea Market. Needless to say, this was an obligatory stop on the winners’ itinerary. Our part of the story: designing a fun and engaging visual identity for the campaign (in-store, outside and online), developing the microsite, creating social media engagement, and monitoring/handling the campaign’s progression.


Mondelez

Summer of Joy

Each year, confectionery brands Côte d’Or, Milka and LU (which are all owned by Mondelez International) launch a collective buy-and-win promo campaign in order to generate more sales and brand awareness. The 2015 campaign’s main prize were 21 travelling cheques with a value of € 1,000 each. We took on the highly enjoyable job of developing the campaign website, monitoring the competition’s progression, and creating a bright visual identity, which was used for in-store POS materials, leaflets and sales organisers.