Danone

Activia – The cereal way to live in sync

With over 30 years of research & development in ferments and yoghurt processes under their belt, Activia’s passion and expertise in fresh milk products continues to inspire health-conscious women all over the world. With WeCereal, Activia introduces four fibre-rich yoghurts that celebrate everything soft and crunchy: Cereal, Hazelnut Quinoa, Muesli and Walnut Poppy Seeds. And with personality, comes responsibility.

To seduce the curious consumer, we took care of the full in-store campaign. Not only did we tailor it specifically to the Belgian market, through exciting demos and supermarket tasting sessions, we increased product penetration on all platforms.