Good food can do wonders for your body. And hey, it tastes even better when you really know it’s healthy. As a natural source of calcium and protein, Danone yoghurts treat families to a nutrient-rich feel-good moment: a simple way to start off your morning strong.
To re-establish Danone’s goodness, we developed shopper and below the line communication tools. From banners and in-store tasting stands to advertisements in folders and retailer magazines: we triggered customers to rediscover the goodness of yoghurt by foregrounding Danone as the undisputed hero of healthy foods.