Ruby RB1 – Feel the spark
Meet ruby RB1: the most uncommon chocolate discovery in 80 years. This gift of Mother Nature surprises with a new chocolate taste & colour experience, born from the ruby cocoa bean.
To successfully launch this 4th type in chocolate, we built the innovative chocolate concept from scratch: from full social media content approach and exclusive online order platform to an exciting ruby RB1 launch event at Salon Du Chocolat, Brussels. Our aim was to tease chefs, chocolatiers and chocolate-lovers alike, all patiently waiting to uncover something truly unseen. We fleshed out the experience through surprising recipe brochures, ads and in-store POS-materials.