A Revolutionary Range of Chocolate Gelato
As a worldwide ambassador for the Finest Belgian Chocolate, Callebaut pioneers flavour above all else. And he who travels, explores. With an all-new collection of authentic chocolate gelato, Belgium’s finest wanted to support true Italian artistry. Enriching ice cream with real chocolate, and providing customers with a full-bodied flavour.
What better place to celebrate the age-old craft of ice cream making than at Sigep, located in Italy’s ice cream capital: Rimini. We created an interactive, customer-centric launch campaign to tell the stories of today’s gelatieri, along with compelling packaging, social media coverage and a digital app that let’s every gelatiere share his own signature style.