Welcome To A Universe Of Taste Creation
What you get when you combine real-life cocoa beans with virtual reality? A unique sensory experience filled with playful aromas, organoleptic notes and ultimately: an intense chocolate flavour. For Sirha 2017, we set up the immersive Or Noir Laboratory. With over 20 cocoa origins and couverture chocolates to choose from, visitors built a taste profile to their liking and composed their very own custom-made palate.
Our goal was to create an enticing space that takes its visitors on a journey. By blending Callebaut chocolate with a wide variety of cocoa pastes, our guests let their imagination run wild. Striving for uniqueness, and refining a taste that differentiates their business.