Sliding Past The Competition
Since 1898, William Saurin has been sharing its savoir-faire with supermarkets globally. To rejuvenate their target audience and attract new consumers, the French producer of packaged foods and ready-made meals asked us to develop a one-winner-per-store concept with a wintery feel. Emphasizing William Saurin’s main values was key, as the family unit forms an important part of their vision. To raise the brand’s visibility, we took care of the visual in-store advertising by letting customers participate in a quiz to win an authentic wooden sled.