fortimel sensations range
A lot of people experience taste changes when fighting cancer. These changes can quickly contribute to weight loss, since unpleasant flavours or loss of sensations can affect eating habits. Because good nutrition is even more important during the healing process, Nutricia’s Advanced Medical Nutrition range Fortimel launched 3 new flavour profiles, specially developed by and for patients that experience these difficulties. To launch the Fortimel Sensations, we created everything from patient leaflets with recipe inspiration to comprehensive sales aids, sample bags and one pagers. All to ensure pharmacists and patients obtained the right tools to educate themselves.