Nature’s best, freshly packed

Crop’s is a Belgium-based grower and producer of frozen fruits, vegetables and meals with an international scope, and appointed us as its preferred partner to develop new packaging for its 300-g frozen fruit range. It was an assignment we gladly took to heart, and indulging in a few deliciously fresh product samples inspired us to capitalise on Crop’s’ artisanal field-to-fork story. The main ingredient in our photography is the actual fruit in all its freshness and it is served on a rustic background that makes people reminiscent of youthful explorations in the countryside. A bit of concise but scrumptious copywriting puts the cherry on top and adds a final touch of zest to the consumer experience, making the packaging that came forth out of this fruitful partnership as appealing and appetising as the actual product it contains.