Exploring the dream world of Watch Wonders

To promote Belgian jeweller and watchmaker Colman’s new store in seaside resort Knokke together with its flagship store in Antwerp, we developed a series of adverts that emphasises the stark contrast between everyday life and the exciting world of Haute Horlogerie. The designs brim with contemporary elegance, and feature a striking juxtaposition of real life above (with a nautical theme for Knokke and an archetypal skyline for Antwerp) with the magnificent fantasy world of Colman Watches below, enticing the onlooker to dive straight in.