Ready, set, breakfast!

Alpro has always been at the forefront of plant-based innovation. To give their original Oat Drink a kick-start, we developed a handy “Close the Fibre Gap”-toolkit for dieticians. This fibre-filled package included to-the-point information on how to incorporate fibre into your daily routine, exciting recipes to create a fibre-fantastic breakfast and even a “Wheel of Fibre Fortune” to fit every person’s dietary needs.

To strengthen consumer engagement, we ran our awareness campaign with 360° communication tools: informative posters in waiting rooms, inspirational items for clients and direct mailing to dieticians in Germany, Belgium and The Netherlands.